Daniel Clarke
Property Consultant
Your home hasn't sold.
Your agent has run out of ideas.
I haven't.
Your home has been on the market for weeks. Maybe months. The calls from your agent are getting less frequent. The feedback is thinner. And the only suggestion on the table is the one you didn't want to hear: drop the price.
You know something isn't right. You just don't know what, or who to ask.
That's the gap I fill.
Daniel has worked inside the property industry as an agent, a buyer's representative, an investor, and a developer. He knows how it works from every angle. And he's seen your situation dozens of times before.
He doesn't work for agents. He doesn't earn commission. He has no financial interest in what your property sells for, or what you buy. He answers to you — because you're the only person paying him.
When something isn't working, Daniel comes in, finds out why, and fixes it. No fluff. Just results.
"Daniel provides a second pair of eyes, relentlessly focused on the right outcome. He truly understands what you’re trying to achieve and applies unique, property‑specific risk strategies to get you there."
- Dr Tim Dunn
Why your house isn't selling,
and why your agent won't tell you
Your agent told you to drop the price. You did. Nothing happened. Now they're telling you to drop it again.
Something doesn't feel right about that advice. You're correct, because that advice isn't for you. It's for them.
Here's how the industry actually works. An estate agent earns nothing until your property sells. The longer it sits on the market, the more it costs them. The fastest way to a sale is to cut the price until someone bites. That protects their cash flow. It doesn't protect your outcome.
That's not cynicism. It's structure. The agent isn't necessarily acting in bad faith, they're responding to incentives built into the model. But those incentives run directly against yours.
Nobody in that relationship is asking the harder questions. Is the marketing reaching the right buyers? Is the listing presenting the property properly? Is the agent still working the sale, or has it slid to the bottom of the pile? Is the price actually wrong, or is it everything else?
Those questions don't get asked because asking them takes more work and earns the agent no more money than the easy answer does.
Daniel has been inside this industry. He knows exactly what's happening in the background of your sale right now. And unlike everyone else involved, he has no interest in the outcome except getting it right for you.
This is for you if...
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Your home has been on the market for 10 weeks or more and no one has given you a straight answer as to why it isn't selling
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Your agent keeps coming back to you with the same suggestion: reduce the price
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You suspect your agent has stopped working the sale but you don't know how to challenge it
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You've had an offer fall through and you're not sure what to do next
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You're about to commit to a purchase and you want an independent view before you sign anything
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You're mid-transaction and something has gone wrong — the chain, the survey, the solicitors, the other side
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You're thinking about changing agent but you're worried about losing momentum or making things worse
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You just want someone to tell you the truth with nothing to sell and no stake in the answer
If any of that sounds familiar, keep reading.
What I do
Most property problems fall into one of three situations.
Your home isn't selling
The longer a property sits on the market, the harder it becomes to sell. Every week without an offer damages perceived value. Buyers notice. They start to wonder what's wrong with it. The agent's answer, drop the price, is the easy answer, not necessarily the right one.
A proper diagnosis looks different. It means going through the listing in detail: the photography, the copy, the floorplan, the portal position, the way the property is being presented and to whom. It means looking at the agent's activity, are they working this sale or just managing it? It means understanding how the property sits against comparable stock right now, not six months ago when it was priced.
Most of the time, the price isn't the problem. The approach is. Changing the approach, without necessarily changing the price, is what moves a property that's been stuck.
If the agent needs replacing, Daniel will tell you clearly, help you do it cleanly, and make sure the transition doesn't cost you time or momentum. If they're capable but need direction, that's handled too. Whatever is broken, it gets fixed.
You're buying and need someone in your corner
Every agent in the room is working for the seller. The developer's sales team is working for the developer. You are the only person in that transaction without a professional advocate, unless you bring one.
Before you make an offer, Daniel assesses whether the price is right, what comparable properties have actually sold for (not what they were listed at), and whether anything about the deal warrants caution. During negotiation, he goes in with one objective: the best possible outcome for you. Not a completed transaction, the right transaction.
Through to exchange, he manages the process, keeps things moving, and escalates when they don't. If the deal turns out to be wrong, overpriced, over-complicated, or simply not what you thought, you'll know before you've committed, not after.
If you're buying in East London or Essex, having an independent buying agent in your corner isn't a luxury. It's the difference between a good purchase and an expensive lesson.
Something has gone wrong mid-transaction
Chains collapse. Surveys throw up problems. Solicitors go quiet. Sellers change their minds. What should have been a straightforward move becomes a crisis — with no clear owner and nobody driving it forward.
Everyone involved has a reason to wait and see. Solicitors manage risk. Agents manage relationships. Nobody is treating it like a problem to solve.
Daniel comes in, establishes exactly what's happened, works out what options exist, and drives toward the best available outcome. Not every broken transaction can be saved. But most can be moved forward faster, if someone gets in and pushes.
Independent. You know what you're paying before I start.
Before any work begins, you know exactly what it costs. That's not a preference, it's the foundation of how this works.
Fixed fees cover defined work: a property review, a listing audit, a specific piece of advice with a clear scope. You agree the fee before I start. I deliver. That's it.
Hourly rates apply where the work evolves as the situation develops, buying support, transaction management, ongoing consultancy. Every hour is tracked and reported. You see exactly where your money is going.
Project fees are agreed upfront for full engagements, end-to-end sale management, buyer representation from search to exchange, or complex problem-solving across a full transaction.
Nothing I earn is connected to whether a sale completes, what price it completes at, or which solicitor, surveyor or agent you use. No referral arrangements. No kickbacks. No introductory agreements with anyone. I have no reason to steer you toward any particular decision.
The only person this arrangement works for is you.
In an industry built on commission, that's rarer than it should be. It also means that when I tell you what I think, it's what I actually think, not what moves the transaction forward fastest for me.
What this delivers
A property that had been sitting on the market for months, sold within weeks of a new strategy. Not by dropping the price. By changing the approach: the marketing, the agent's brief, the way the property was positioned. The price stayed the same. The result didn't.
A buyer who was two days away from exchanging on a property that was materially overvalued for its location and condition. An independent assessment of the comparables changed that. They renegotiated. They saved a meaningful sum before they were committed.
A chain that was hours from collapsing, three parties, a missing document, a solicitor who had stopped communicating. Someone got in the room, identified the actual problem, and pushed it through to resolution in 48 hours. The move went ahead.
An agent who had stopped performing, calls not returned, marketing stalled, the sale drifting. Replaced cleanly. No dispute, no loss of momentum, a new instruction up within a week.
A negotiation the client had tried to run themselves and kept losing ground on. Handed over. Won.
The difference between having the right person in your corner and navigating this alone isn't marginal. In most cases, it's the outcome.
From Daniel Clarke
"I've been on both sides of this. I spent years working as an estate agent — selling properties, representing buyers, sitting in the valuations, the negotiations, the difficult conversations. I know what agents say to each other when you're not in the room. I know how decisions get made, and I know which ones are made in your interest and which aren't.
Most people find out how this industry really works when something goes wrong. A sale that drags on too long. A purchase that turns out to be the wrong one. A transaction that falls apart and nobody owns the problem. By then, the options are narrower and the cost is real.
I started doing this because I kept watching people get avoidable outcomes — not because the market was difficult, but because they were navigating it without anyone on their side. My job is simple: tell you the truth, work out what needs to happen, and make it happen. No fluff. No softening. No interest in anything except getting this right for you"
When to get in touch
If you're reading this, something in your situation probably isn't sitting right. Here are the moments where getting in touch makes the most difference:
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Your home has been on the market for 10 weeks or more and isn't moving
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You've just had an offer fall through and you're not sure what the right next step is
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You're about to commit to a purchase and want an independent view before you do
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You're mid-transaction and something has gone wrong
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You're thinking about changing agent but don't want to make things worse
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You want a straight answer from someone with nothing to sell
The first conversation costs nothing and commits you to nothing. If I can help, I'll tell you how. If I can't, I'll tell you that too.