Daniel Clarke
Independent Property Consultant
Your home hasn't sold.
Your agent has run out of ideas.
I haven't.
Nearly 2 in 3 homes listed in London will not sell.
12 weeks on the market and your chance of selling drops to 14.5%.
1 in 4 agreed sales fell through in 2025. Average cost to the seller: £3,337.
Your home has been on the market for weeks. Maybe months. The calls from your agent are getting less frequent. The feedback is thinner. And the only suggestion on the table is the one you didn't want to hear: drop the price.
You know something isn't right. You just don't know what, or who to ask.
That's the gap I fill.
I have worked inside the property industry as an estate agent, a buyer's representative, an investor, and a developer. I knows how it works from every angle and I've seen your situation countless times before.
I don't work for agents. I don't earn commission. I have no financial interest in what your property sells for, or what you buy. I answer to you, and you're the only person paying me. My way of working is more like a lawyer than an estate agent, focused completely on your desired outcome.
When something isn't working, I come in, find out why, and fix it. No fluff. Just results.
"My property was on the market for 5 months before I contacted Daniel to review the way my home was being marketed. He identified the specific problems with the agent's approach, and I got my price within 3 weeks of making the recommended changes. The agent wanted me to reduce by £25,000 and Daniel told me not to. Thank you so much"
- Marian K
Why your house isn't selling,
and why your agent won't tell you
Your agent told you to drop the price. You did. Nothing happened. Now they're telling you to drop it again.
Something doesn't feel right about that advice. You're correct, because that advice isn't for you. It's for them.
It's important to note that estate agents typically earn nothing until your property sells. The longer it sits on the market, the more it costs them. The fastest way to a sale is to cut the price until someone bites. That protects their cash flow. It doesn't protect your outcome.
Over-valuing as it is commonly known, is frowned upon practice which can come from poor research and advice, or more likely, a conflict of interest within estate agency busineses. Not at all agents do it, but it often comes from incentives offered to listing agents - those who sit down in your living room and convince you to go with them. When they're rewarded for winning your business, rather than selling your property, your motivations are not going to be aligned. Estate agents do this to win market share. The more homes they have on the market to sell, the more boards they have on the streets, the more their brand is visible, and the more business they win. It is a sad state of affairs, but it is common and very important to understand if you want to manage your sale effectively.
Nobody in this relationship is asking the necessary questions. Is the marketing reaching the right buyers? Is the listing presenting the property properly? Is the agent still working the sale, or has it slid to the bottom of the pile? Is the price actually wrong, or is it everything else?
Those questions don't get asked because asking them takes more work and earns the agent no more money than the easy answer does.
The key to remember is this - if a home fails to sell it is always for one of two reasons. Either the pricing strategy is wrong, or the marketing strategy is. Sometimes it is both.
I can tell you exactly what the problem is and what you need to do next to get back on track. That's what you do if you're serious about moving.
I've been inside this industry. I know exactly what's happening in the background of your sale right now. And unlike everyone else involved, I have no interest in the outcome except getting it right for you.
This is for you if...
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Your home has been on the market for 10 weeks or more and no one has given you a straight answer as to why it isn't selling
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Your agent keeps coming back to you with the same suggestion: reduce the price
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You suspect your agent has stopped working the sale but you don't know how to challenge it
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You've had an offer fall through and you're not sure what to do next
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You're about to commit to a purchase and you want an independent view before you make an offer or sign anything
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You're mid-transaction and something has gone wrong, the chain, the survey, the solicitors, the other side
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You're thinking about changing agent but you're worried about losing momentum or making things worse
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You just want someone to tell you the truth with nothing to sell and no stake in the answer
If any of that sounds familiar, keep reading or give me a call on 07957 524 344.
What I do
Most property problems fall into one of three situations.
Your home isn't selling
The longer a property sits on the market, the harder it becomes to sell. Every week without an offer damages perceived value. Buyers notice. They start to wonder what's wrong with it. The agent's answer, drop the price, is the easy answer, not necessarily the right one, and data shows homes with price reductions take twice as long to sell, and are are more likely to collapse, if they sell at all. Getting the pricing strategy right is essential.
A proper diagnosis looks different. It means going through the listing in detail: the photography, the copy, the floorplan, the portal position, the way the property is being presented and to whom. It means looking at the agent's activity, are they working this sale or just managing it? It means understanding how the property sits against comparable stock right now, not six months ago when it was priced.
Most of the time, the price isn't the problem. The approach is. Changing the approach, without necessarily changing the price, is what moves a property that's been stuck.
If the agent needs replacing, I will tell you clearly, help you do it cleanly, and make sure the transition doesn't cost you time or momentum. If they're capable but need direction, that's handled too. Whatever is broken, it gets fixed. There is always a reason for why a home isn't selling.
You're buying and need someone in your corner
Every agent in the room is working for the seller. The developer's sales team is working for the developer. You are the only person in that transaction without a professional advocate, unless you bring one. Buyers are not traditionally represented in the UK, less than 1% of buyers have an independent advisor in their corner, and the ones who don't are at a disadvantage because estate agents are literally trained to create competition and play buyers against eachother.
Before you make an offer, I assess whether the price is right, what comparable properties have actually sold for (not what they were listed at), and whether anything about the deal warrants caution. During negotiation, I go in with one objective: the best possible outcome for you. Not a completed transaction, the right transaction.
Through to exchange, I manage the process, keep things moving, and escalates when they don't. If the deal turns out to be wrong, overpriced, over-complicated, or simply not what you thought, you'll know before you've committed, not after.
If you're buying in Greater London, having an independent buying agent in your corner isn't a luxury. It's the difference between a good purchase and an expensive lesson.
Something has gone wrong mid-transaction
Chains collapse. Surveys throw up problems. Solicitors go quiet. Sellers change their minds. What should have been a straightforward move becomes a crisis, with no clear owner and nobody driving it forward.
Everyone involved has a reason to wait and see. Solicitors manage risk. Agents manage relationships.
Nobody is treating it like a problem to solve.
I come in, establish exactly what's happened, work out what options exist, and drive toward the best available outcome. Not every broken transaction can be saved. But most can be moved forward faster, if someone gets in quick enough and pushes.
"Daniel provides a second pair of eyes, relentlessly focused on the right outcome. He truly understands what you’re trying to achieve and applies unique, property‑specific risk strategies to get you there."
- Dr Tim Dunn
Independent. You know what you're paying before I start.
Before any work begins, you know exactly what it costs. That's not a preference, it's the foundation of how this works.
Fixed fees cover defined work: a property review, a listing audit, a specific piece of advice with a clear scope. You agree the fee before I start. I deliver. That's it.
Hourly rates apply where the work evolves as the situation develops, buying support, transaction management, ongoing consultancy. Every hour is tracked and reported. You see exactly where your money is going, just as you would expect from a solicitor.
Project fees are agreed upfront for full engagements, end-to-end sale management, buyer representation from search to exchange, or complex problem-solving across a full transaction.
Nothing I earn is connected to whether a sale completes, what price it completes at, or which solicitor, surveyor or agent you use. No referral arrangements. No kickbacks. No introductory agreements with anyone. I have no reason to steer you toward any particular decision.
The only person this arrangement works for is you.
In an industry built on commission, that's rarer than it should be. It also means that when I tell you what I think, it's what I actually think, not what moves the transaction forward fastest for me.
What this delivers
A property that had been sitting on the market for months, sold within weeks of a new strategy. Not by dropping the price. By changing the approach: the marketing, the agent's brief, the way the property was positioned. The price stayed the same. The result didn't.
A buyer who was two days away from exchanging on a property that was materially overvalued for its location and condition. An independent assessment of the comparables changed that. They renegotiated. They saved a meaningful sum before they were committed.
A chain that was hours from collapsing, three parties, a missing document, a solicitor who had stopped communicating. Someone got in the room, identified the actual problem, and pushed it through to resolution in 48 hours. The move went ahead.
An agent who had stopped performing, calls not returned, marketing stalled, the sale drifting. Replaced cleanly. No dispute, no loss of momentum, a new instruction up within a week.
A negotiation the client had tried to run themselves and kept losing ground on. Handed over. Won.
The difference between having the right person in your corner and managing this alone isn't marginal. In most cases, it's the outcome.
From Daniel Clarke
"I've been on both sides of this. I spent years working as an estate agent, selling properties, representing buyers, sitting in the valuations, the negotiations, the difficult conversations. I know what agents say to each other when you're not in the room. I know how decisions get made, and I know which ones are made in your interest and which aren't.
Most people find out how this industry really works when something goes wrong. A sale that drags on too long. A purchase that turns out to be the wrong one. A transaction that falls apart and nobody owns the problem. By then, the options are narrower and the cost is real.
I started doing this because I kept watching people get avoidable outcomes, because they were trying to manage it without anyone on their side. My job is simple: tell you the truth, work out what needs to happen, and make it happen. No fluff. No softening. No interest in anything except getting this right for you."
When to get in touch
If you're reading this, something in your situation probably isn't sitting right. Here are the moments where getting in touch makes the most difference:
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Your home has been on the market for 10 weeks or more and isn't moving
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You've just had an offer fall through and you're not sure what the right next step is
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You're about to commit to a purchase and want an independent view before you do
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You're mid-transaction and something has gone wrong
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You're thinking about changing agent but don't want to make things worse
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You want a straight answer from someone with nothing to sell
The first conversation costs nothing and commits you to nothing. If I can help, I'll tell you how. If I can't, I'll tell you that too.